Brand guide · v2 · dark lockup

TOKEN$HIT

Every token is shit until proven otherwise.

Logo

Wordmark is TOKEN$HIT in Monoton. Dark mode default: cream TOKEN/HIT (#fff8e7) and green $ (#39ff14). Bare mark only — no boxes on shares.

Dark (default)

TOKEN$HIT

On light (ink)

TOKEN$HIT

Official lockup · cream T + green $ (PNG preview · SVG download)

Download SVG /tokenshit.svg

Clear space: ≥ height of the $ on all sides
Min digital size: 24px tall wordmark; 32px for mark
Never recolor TOKEN/HIT to green or $ to magenta
Never stretch Monoton

Favicon & Apple icons

Canonical T$ monogram for browsers, PWA, and iOS. Apple touch: /apple-icon.png. Maskable icons include safe padding for Android adaptive icons.

/icons/maskable-192.png

Maskable 512

512 adaptive

/icons/maskable-512.png

HTML / PWA usage

<link rel="icon" href="/favicon.ico" sizes="any" />
<link rel="icon" href="/icons/icon-192.png" type="image/png" sizes="192x192" />
<link rel="icon" href="/icons/icon-512.png" type="image/png" sizes="512x512" />
<link rel="apple-touch-icon" href="/apple-icon.png" />
<link rel="manifest" href="/manifest.webmanifest" />

Manifest: /manifest.webmanifest

Colors

background

#0a0a0f

Page / void

card

#12121a

Surfaces

border

#2a2a3a

Dividers

foreground

#e4e4e7

Body text

wordmark

#fff8e7

TOKEN / HIT cream neon

wordmarkGlow

#f0c040

Wordmark gold glow

wordmarkDollar / neon

#39ff14

$ + primary CTA green

neonBlue

#00d4ff

Links / info

neonPurple

#b94dff

Selection

hit

#4ade80

HIT vote

shit

#f87171

SHIT vote

/* Wordmark */
.neon-text   { color: #fff8e7; }
.neon-dollar { color: #39ff14; }

/* Theme */
--color-background: #0a0a0f;
--color-neon:        #39ff14;
--color-neon-blue:   #00d4ff;
--color-neon-purple: #b94dff;
--color-card:        #12121a;
--color-border:      #2a2a3a;

Typography

Brand · Monoton

TOKEN$HIT

Lockups, hero, 404, OG brand mark only

Secondary · Orbitron

Home · Hour · Memes · Claim

Nav menu, mobile drawer, section labels, HUD chips — font-orbitron

UI · Geist

Every token is shit until proven otherwise.

Body, buttons, nav

Data · Geist Mono

$0.0000373 · 1,225,000

Prices, mints, countdowns — never scientific notation

Icons · Noto Color Emoji

🎯💀💫✨🔥

Noto Color Emoji via .emoji / .font-emoji / EmojiIcon. Stack: "Noto Color Emoji", "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol". Never bare OS default emoji in UI, posters, emails, TG, or X — always Noto through EmojiIcon.

fonts.google.com · Noto Color Emoji

Voice

Tone: irreverent · direct · CT-native · funny-not-cringe. CT-native, short, no corporate speak.

Do

Bare logos — no boxes, no chrome frames on shares
Cream TOKEN/HIT + green $ on dark (never green wordmark + magenta $)
Lowercase sentence case for body; ALL CAPS only for brand lockups
Use HIT / SHIT as verdict verbs
Link product (token page, claim, ref) not empty vibes
Neon green primary CTA on dark

Don't

No hashtags on X
No auto-post without approval
No Drake spam / lame daily meme cron
No purple mainnet Solana palette as primary brand
No scientific notation on prices in UI
Don't say $SHIT ticker — ticker is $TOKENSHIT
Don't paint TOKEN/HIT green or $ magenta
No default/generic emojis in UI, emails, TG alerts, or X copy — always Noto via .emoji / EmojiIcon
Posters always published on /posters + brand assets — never desk-only
Posters always include token logos and/or brand emoji icons (never blank text-only)
Spinner = loading only (EmojiIcon 💫 animate-spin); never casino wheels / bare system emoji
Cursors: brand neon pointer sitewide; HIT target / SHIT face on vote+play (see src/lib/cursors.ts + globals.css)